{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Fayssal JILANI",
    "label": "Senior Ecommerce & Digital Transformation Leader",
    "image": "https://fayssal.jilani.tn/assets/Faissal-JILANI.jpg",
    "email": "fayssal.jilani@gmail.com",
    "phone": "+965 69 009 770",
    "url": "https://fayssal.jilani.tn",
    "summary": "Senior Ecommerce & Digital Transformation Leader with 20 years of experience in scaling omnichannel businesses, achieved 50% YoY growth in 2025, leading high-performing global teams across 7 markets (Kuwait, Qatar, Bahrain, Saudi Arabia, Iraq, Egypt, Pakistan). Proven expertise in digital innovation, customer-centric product development, with a strong focus on strategy execution, operational excellence, and revenue optimization.",
    "location": {
      "city": "Hawalli",
      "countryCode": "KW",
      "region": "Kuwait"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "fayssaljilani",
        "url": "https://www.linkedin.com/in/fayssaljilani"
      },
      {
        "network": "GitHub",
        "username": "fayssaljilani",
        "url": "https://github.com/fayssaljilani"
      }
    ]
  },
  "work": [
    {
      "name": "Al Nasser – Faisal Al Rasheed Group",
      "location": "Kuwait",
      "position": "Group Ecommerce Manager",
      "url": "https://www.alnasser.com",
      "startDate": "2022-03-01",
      "summary": "Spearheaded the digital transformation of Al Nasser, launching omnichannel Ecommerce platform (Shopify Plus) with own custom Apps across 7 countries. Defined and executed the group Ecommerce strategy and roadmap, aligning with business objectives and digital expansion plans.",
      "highlights": [
        "Achieved 15%, 20% and 50% Ecommerce revenue growth for years 2023, 2024 & 2025, optimizing customer acquisition, retention, and conversion rates",
        "Led a cross-functional global Ecommerce and digital marketing team of 20+ members",
        "Expanded digital marketing footprint, scaling paid media campaigns via Google Ads, Meta Ads, driving omnichannel traffic",
        "Partnership with Qatar Airways on the Card Linked Offers program (CLO)",
        "Partnership with Jahez, Talabat, Noon, Tawseel, Centerpoint, Blink",
        "Owned P&L and budget accountability for Ecommerce department",
        "Ecommerce stack replatforming (200K+ Products, 100K+ Customers, 100K+ Orders)",
        "Launched Al Nasser Retail Ecommerce across 7 countries (KW, QA, BH, KSA, IQ, EG, PK)",
        "Launched Al Nasser Hypermarket Ecommerce implementation"
      ]
    },
    {
      "name": "TELEMATIK",
      "location": "Tunisia",
      "position": "Co-Founder & Product Owner",
      "startDate": "2012-09-01",
      "endDate": "2022-02-28",
      "summary": "Co-founded a SaaS and digital consulting company. Led product vision, strategy, backlog and releases. Drove business development, sales and revenue optimization. Established strategic partnerships with Ooredoo, Maghrebia, and Wallys Cars.",
      "highlights": [
        "Refined product vision, translated strategy into actionable roadmap items, managed sprint planning & release management",
        "Led sales efforts, managed pricing & distribution channels, optimizing the sales funnel for revenue growth",
        "Established and negotiated agreements with strategic partners (Ooredoo, Maghrebia, Wallys Cars)",
        "Featured in Banque Tuniso-Koweitienne advertising campaign as Réseau Entreprendre Tunis laureate",
        "Orchestrated IoT product innovation in connected vehicle solutions, partnering with major regional players",
        "Launched Sayartech connected car solution in partnership with Ooredoo, Maghrebia & Wallys Cars",
        "Built Sayartech chatbot on FB Messenger — first chatbot in Tunisia aimed at the public",
        "Launched Sayartech PRO by Ooredoo (White label Fleet Management B2B Solution)",
        "Built trygotomarket websites and storefront builder app in collaboration with Simvoly.com",
        "Built MyKia connected car application (CRM integration, REST API)",
        "Built E-commerce app doken — Checkout with SMS, Messenger & WhatsApp (Node.js, Vue.js, Redis, Azure Cloud)",
        "Contributed to National Post Office & Bank Initiative for Cashless Economy (Wallets, Digital platforms, Mobile Payment System)"
      ]
    },
    {
      "name": "SOTUTREAUX",
      "location": "Tunisia",
      "position": "Business Process Manager",
      "startDate": "2010-08-01",
      "endDate": "2012-09-30",
      "summary": "Managed and optimized business processes for a water treatment services company, improving operational workflows and service delivery efficiency."
    },
    {
      "name": "KHROUF Enterprises",
      "location": "Tunisia",
      "position": "Project Manager",
      "startDate": "2008-06-01",
      "endDate": "2010-08-31",
      "summary": "Led construction and hospitality projects from planning through delivery, coordinating cross-functional teams and managing budgets, timelines, and stakeholder expectations."
    },
    {
      "name": "CIGAFILTRE Group",
      "location": "Tunisia",
      "position": "Assistant Project Manager",
      "startDate": "2006-03-01",
      "endDate": "2008-05-31",
      "summary": "Supported project management for an industrial conglomerate in the FMCG sector, assisting with planning, procurement, and execution of manufacturing and distribution initiatives."
    },
    {
      "name": "SERA",
      "location": "Tunisia",
      "position": "Assistant Manager",
      "startDate": "2005-01-01",
      "endDate": "2006-03-31",
      "summary": "Assisted in managing daily operations for a food and beverage company, contributing to inventory management, vendor coordination, and team supervision."
    }
  ],
  "volunteer": [
    {
      "organization": "Zaghouan Vision 2040",
      "position": "Founder",
      "startDate": "2020-01-01",
      "endDate": "2022-12-31"
    },
    {
      "organization": "Club de Tennis de Zaghouan",
      "position": "Vice President",
      "startDate": "2018-01-01",
      "endDate": "2021-12-31"
    },
    {
      "organization": "Teslek Charity Organization",
      "position": "Member",
      "startDate": "2009-01-01",
      "endDate": "2017-12-31"
    }
  ],
  "education": [
    {
      "institution": "École Supérieure de Commerce de Tunis",
      "area": "Entrepreneurship",
      "studyType": "Master's Degree",
      "startDate": "2003-10-01",
      "endDate": "2005-01-31"
    },
    {
      "institution": "Institut Supérieur de Gestion de Tunis",
      "area": "Management",
      "studyType": "Bachelor's Degree",
      "startDate": "1998-10-01",
      "endDate": "2003-06-30"
    },
    {
      "institution": "Lycée Pilote Bourguiba de Tunis",
      "area": "Mathematics",
      "studyType": "High School Diploma",
      "startDate": "1991-09-01",
      "endDate": "1998-06-30"
    }
  ],
  "awards": [
    {
      "title": "Start'Act Accelerator Alumni",
      "date": "2015-12-01",
      "awarder": "Start'Act"
    },
    {
      "title": "Among 100 managers moving business in Tunisia",
      "date": "2015-11-01",
      "awarder": "Entreprises Magazine"
    },
    {
      "title": "Laureate of Réseau Entreprendre Tunis",
      "date": "2013-03-01",
      "awarder": "Réseau Entreprendre Tunis"
    }
  ],
  "certificates": [
    {
      "name": "Scrum Product Owner Accredited Certification™",
      "date": "2018-09-02",
      "issuer": "International Scrum Institute™",
      "url": "https://www.scrum-institute.org/badges/11645819738507"
    },
    {
      "name": "EF SET English Certificate (C2 Proficient)",
      "date": "2018-08-23",
      "issuer": "EF Education First",
      "url": "https://cert.efset.org/KX4DYE"
    },
    {
      "name": "Agile Product Owner Role: Foundations",
      "date": "2023-01-20",
      "issuer": "LinkedIn Learning",
      "url": "https://www.linkedin.com/learning/certificates/a48c6aa5c1359cf7cde80934b492521652a84cc8455d8ff576bfdce6a14abb89"
    },
    {
      "name": "Scrum Fundamentals Certified (SFC™)",
      "date": "2024-01-01",
      "issuer": "SCRUMstudy",
      "url": "https://www.scrumstudy.com/certification/verify?type=SFC&number=1016264"
    },
    {
      "name": "Six Sigma Yellow Belt Professional™",
      "date": "2024-01-01",
      "issuer": "SCRUMstudy",
      "url": "https://www.scrumstudy.com/certification/verify?type=Six%20Sigma%20Yellow%20Belt%20Professional&number=885833"
    },
    {
      "name": "Data Analyst Certification",
      "date": "2024-01-01",
      "issuer": "DataCamp"
    }
  ],
  "skills": [
    {
      "name": "Strategic Leadership & Business Management",
      "level": "Expert",
      "keywords": [
        "Ecommerce Strategy",
        "Digital Transformation",
        "Omnichannel Expansion",
        "KPI-driven Decision-making",
        "Cost Optimization",
        "Operational Excellence",
        "Process Automation"
      ]
    },
    {
      "name": "Analytics & Marketing",
      "level": "Expert",
      "keywords": [
        "GA4",
        "Google Analytics",
        "Power BI",
        "Microsoft Clarity",
        "Hotjar",
        "Python",
        "SEO",
        "Search Engine Optimization",
        "Content Marketing",
        "Google Ads",
        "Meta Business Manager",
        "Criteo",
        "TikTok Ads",
        "Email Marketing",
        "Customer Journey Mapping",
        "Conversion Rate Optimization",
        "CRO",
        "A/B Testing",
        "Multivariate Testing"
      ]
    },
    {
      "name": "CMS & E-commerce Platforms",
      "level": "Expert",
      "keywords": [
        "Magento",
        "Shopify Plus",
        "Shopify Hydrogen",
        "Medusa.js",
        "Shopify App Development",
        "Custom Shopify Extensions"
      ]
    },
    {
      "name": "CRM, CDP & Loyalty",
      "level": "Advanced",
      "keywords": [
        "HubSpot",
        "Salesforce",
        "Segment",
        "Klaviyo",
        "Capillary",
        "Comarch",
        "Smile"
      ]
    },
    {
      "name": "Cloud, DevOps & Infrastructure",
      "level": "Advanced",
      "keywords": [
        "Azure",
        "Amazon Web Services",
        "AWS",
        "Cloudflare",
        "Postman",
        "Redis",
        "Neon",
        "Git"
      ]
    },
    {
      "name": "Project Management & Agile",
      "level": "Expert",
      "keywords": [
        "Certified Scrum Product Owner",
        "Agile",
        "Waterfall",
        "Sprint Planning",
        "Backlog Management",
        "Release Management"
      ]
    }
  ],
  "languages": [
    {
      "language": "English",
      "fluency": "Full Professional Proficiency (C2)"
    },
    {
      "language": "Arabic",
      "fluency": "Native"
    },
    {
      "language": "French",
      "fluency": "Native"
    },
    {
      "language": "Italian",
      "fluency": "Elementary Proficiency (A2)"
    }
  ],
  "interests": [
    {
      "name": "Formula 1",
      "keywords": [
        "Strategy",
        "Innovation",
        "Technological Achievements"
      ]
    }
  ],
  "projects": [
    {
      "name": "Stlm",
      "description": "Full-stack marketplace platform purpose-built for Kuwait's food delivery and e-commerce ecosystem",
      "startDate": "2025-01-01",
      "url": "https://fayssal.jilani.tn/projects/stlm",
      "keywords": ["Marketplace", "Food Delivery", "E-commerce", "Kuwait"]
    },
    {
      "name": "Al Nasser Hypermarket Ecommerce",
      "description": "Ecommerce implementation for Al Nasser Hypermarket",
      "startDate": "2025-01-01",
      "endDate": "2025-12-31",
      "keywords": ["Shopify Plus", "Ecommerce", "Hypermarket"]
    },
    {
      "name": "Al Nasser Retail Ecommerce",
      "description": "Ecommerce implementation across 7 countries (KW, QA, BH, KSA, IQ, EG, PK)",
      "startDate": "2024-01-01",
      "endDate": "2024-12-31",
      "keywords": ["Shopify Plus", "Multi-country", "Retail", "Ecommerce"]
    },
    {
      "name": "Ecommerce Stack Replatforming",
      "description": "Complete ecommerce stack replatforming handling 200K+ Products, 100K+ Customers, 100K+ Orders",
      "startDate": "2023-01-01",
      "endDate": "2023-12-31",
      "keywords": ["Replatforming", "Shopify Plus", "Migration"]
    },
    {
      "name": "National Cashless Economy Initiative",
      "description": "National Post Office & Bank Initiative for Cashless Economy — Wallets, Digital platforms, Mobile Payment System",
      "startDate": "2021-01-01",
      "endDate": "2021-12-31",
      "keywords": ["Fintech", "Digital Wallets", "Mobile Payment"]
    },
    {
      "name": "doken",
      "description": "E-commerce app — Checkout with SMS, Messenger & WhatsApp",
      "startDate": "2020-01-01",
      "endDate": "2020-12-31",
      "keywords": ["Node.js", "Vue.js", "Redis", "Azure Cloud", "E-commerce"]
    },
    {
      "name": "MyKia",
      "description": "Connected car application with CRM integration and REST API",
      "startDate": "2019-01-01",
      "endDate": "2019-12-31",
      "url": "https://fayssal.jilani.tn/projects/mykia",
      "keywords": ["Connected Car", "CRM", "REST API", "IoT"]
    },
    {
      "name": "trygotomarket",
      "description": "Websites and storefront builder app in collaboration with Simvoly.com",
      "startDate": "2018-01-01",
      "endDate": "2018-12-31",
      "keywords": ["Website Builder", "Storefront", "SaaS"]
    },
    {
      "name": "Sayartech PRO by Ooredoo",
      "description": "White label Fleet Management B2B Solution",
      "startDate": "2017-01-01",
      "endDate": "2017-12-31",
      "url": "https://fayssal.jilani.tn/projects/sayartech",
      "keywords": ["Fleet Management", "B2B", "White Label", "IoT"]
    },
    {
      "name": "Sayartech Chatbot",
      "description": "Chatbot on FB Messenger — First chatbot in Tunisia aimed at the public",
      "startDate": "2017-01-01",
      "endDate": "2017-12-31",
      "keywords": ["Chatbot", "Facebook Messenger", "AI", "NLP"]
    },
    {
      "name": "Sayartech",
      "description": "Connected car solution in partnership with Ooredoo (Telco), Maghrebia (Insurance) & Wallys Cars",
      "startDate": "2017-01-01",
      "endDate": "2017-12-31",
      "url": "https://fayssal.jilani.tn/projects/sayartech",
      "keywords": ["Connected Car", "IoT", "Telematics", "Insurance"]
    }
  ],
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