Senior Ecommerce & Digital Transformation Leader
20+ years of experience scaling omnichannel businesses, driving 50% YoY growth, leading high-performing global teams across 7 markets.
About Me
Proven expertise in ecommerce strategy, customer-centric product development, and omnichannel expansion across Kuwait, Qatar, Bahrain, Saudi Arabia, Iraq, Egypt, and Pakistan. With a strong focus on strategy execution, operational excellence, and revenue optimization, I lead high-performing global teams to deliver measurable business impact through digital innovation.
Career Highlights
A decade of impactful digital initiatives
Expertise
Portfolio
Shopify apps, web platforms, desktop tools, APIs, data pipelines, and automation scripts.
Career
Spearheaded the digital transformation of Al Nasser, launching omnichannel Ecommerce platform (Shopify Plus) with custom apps across 7 countries. Achieved 50% YoY revenue growth in 2025. Led a cross-functional global team of 20+ members. Owned P&L and budget accountability. Built partnerships with Qatar Airways, Jahez, Talabat, Noon.
Built IoT/SaaS products including Sayartech connected car solution in partnership with Ooredoo, Maghrebia Insurance & Wallys Cars. Led product vision, strategy, backlog and releases. Featured in Banque Tuniso-Koweitienne advertising campaign as Réseau Entreprendre laureate.
Background
École Supérieure de Commerce de Tunis
2003 — 2005
Institut Supérieur de Gestion de Tunis
1998 — 2003
Lycée Pilote Bourguiba de Tunis
1991 — 1998
Recognition
December 2015
November 2015
March 2013
Founder — 2020–2022
Vice President — 2018–2021
Member — 2009–2017
Get in Touch
Whether you have a question or just want to say hello, I'll do my best to get back to you.
Hawalli, Kuwait
