Senior Ecommerce & Digital Transformation Leader
20+ years of experience scaling omnichannel businesses, driving 50% YoY growth, leading high-performing global teams across 7 markets.
About Me
Proven expertise in ecommerce strategy, customer-centric product development, and omnichannel expansion across Kuwait, Qatar, Bahrain, Saudi Arabia, Iraq, Egypt, and Pakistan. With a strong focus on strategy execution, operational excellence, and revenue optimization, I lead high-performing global teams to deliver measurable business impact through digital innovation.
Career Highlights
11 years of shipping products — from IoT to e-commerce to AI
Expertise
Portfolio
Shopify apps, SaaS platforms, enterprise systems, and AI-powered tools.
Career
Spearheaded the digital transformation of Al Nasser, launching omnichannel Ecommerce platform (Shopify Plus) with custom apps across 7 countries. Achieved 50% YoY revenue growth in 2025. Led a cross-functional global team of 20+ members. Owned P&L and budget accountability. Built partnerships with Qatar Airways, Jahez, Talabat, Noon.
Built IoT/SaaS products including Sayartech connected car solution in partnership with Ooredoo, Maghrebia Insurance & Wallys Cars. Led product vision, strategy, backlog and releases. Featured in Banque Tuniso-Koweitienne advertising campaign as Réseau Entreprendre laureate.
Background
École Supérieure de Commerce de Tunis
2003 — 2005
Institut Supérieur de Gestion de Tunis
1998 — 2003
Lycée Pilote Bourguiba de Tunis
1991 — 1998
Recognition
December 2015
November 2015
March 2013
Founder — 2020–2022
Vice President — 2018–2021
Member — 2009–2017
Here's what ChatGPT had to say
"A growth-oriented e-commerce leader with entrepreneurial DNA and strong technical literacy, capable of building and scaling digital businesses across markets."— ChatGPT
Try it yourself
Entreprises Magazine — November 2015
Get in Touch
Whether you have a question or just want to say hello, I'll do my best to get back to you.
Hawalli, Kuwait
